Twelve years of building the thing before advising on it
I've founded three SaaS companies and two agencies, and spent the years in between inside product, growth and revenue teams at startups and established businesses. That's the whole reason I can be useful in a 30-minute call: I've usually already made the mistake you're about to make.
How I work
I start with your numbers and your users, not with a framework. The first session is diagnostic: what you've built, who is paying, what you believe that isn't yet proven.
From there we agree on one measurable outcome for the engagement and the shortest path to it. I write things down, hand over the working files, and leave your team able to run it without me.
I work in English and Spanish, with founders in the USA, Europe and LATAM.
SaaS companies advised on building and scaling, several from early stage through Series A and into millions in revenue.
Working alongside product, growth and revenue teams in startups and established companies.
Three SaaS and two agencies founded. Softr.io Official Partner, HubSpot Gold Solutions Partner and HubSpot App Partner.
Who I'm a good fit for
Founders with an idea
You have a hypothesis and no code yet. The goal is to find out cheaply whether it holds.
Teams with an MVP and early users
Something works, but growth is flat or acquisition costs more than it returns.
Solopreneurs and small agencies
You're the whole team. Automation and a sharper offer buy back the hours.
Thank you to Gonzalo for his thoughtful feedback and real-world insights. His experience with CRM workflows, automation, and Spanish market practices helped refine our product design and messaging. His input directly shaped improvements like simplifying mobile layout, emphasizing trustworthy checks, and focusing on lead capture opportunities.
Let's find out if I'm the help you need
Thirty minutes on your stage and your numbers. No pitch.
Book a free 30-min call