Stop guessing. Ship the SaaS people pay for.
I'm Gonzalo Lucero. I work with founders and small teams to validate an idea, get an MVP in front of real users, and grow it without burning budget on things that don't move the needle.
Over 100 SaaS companies across the USA, Europe and LATAM.
SaaS companies advised, from first idea to Series A
Inside product, growth and revenue teams
SaaS founder, twice an agency founder
HubSpot Gold
Official partner and HubSpot App Partner
Three things founders usually get wrong, and what we do instead
Most early SaaS teams don't fail on code. They build the wrong thing, pay too much to acquire the wrong users, and decide on gut feel. Each of those is fixable in weeks.
From idea to MVP in weeks, not months
We cut the roadmap down to the one thing worth testing, then get a clickable version in front of real users before you write production code.
Spend less to win each customer
Funnel by funnel: where people drop, what they're worth, and which channel actually pays back. Lower acquisition cost, longer retention.
Decide on numbers, not opinions
A short list of metrics your team can actually read, on a dashboard someone owns. Fewer meetings about what might be happening.
Thank you to Gonzalo for his thoughtful feedback and real-world insights. His experience with CRM workflows, automation, and Spanish market practices helped refine our product design and messaging. His input directly shaped improvements like simplifying mobile layout, emphasizing trustworthy checks, and focusing on lead capture opportunities.
Pick the program that matches where you are today
Fast Validation Sprint
Two weeks. Competitive benchmark, a technical roadmap you can hand to a developer, and one clickable prototype to test with users.
Results in 2 weeks → MVP with users360° Growth Plan
Four weeks. A full funnel audit, a 90-day marketing plan with owners and dates, and the KPIs to judge it by.
Results in 4 weeks → CEOs and teamsOngoing Mentorship
Monthly. Regular 1:1 calls, the template library I use with clients, and priority answers when a decision can't wait.
Monthly rhythm →Prefer to do it yourself, at your own pace?
Short video lessons and the working files behind them. No filler theory, no four-hour modules.
Explore the courses- ✓Concise, actionable video lessons
- ✓Downloadable templates and checklists
- ✓Access to a private community
Tell me what stage you're at
Thirty minutes, no pitch deck. If I'm not the right help, I'll say so and point you somewhere better.
Book a free 30-min call